Activity Tracker

Track your activity and get rewarded.

The Problem

The activity tracker on the Healthyroads website allows users to connect their devices like Fitbit and Apple watch to track and view their activity on the Healthyroads Website. Users can get rewarded once they complete the required activity. After initial research, we found out that the activity tracker was being under-utilized. Users were not checking the Healthyroads trackers as often as we thought.

The Solution

How might we help users become more interested and engaged in using the Activity Tracker and provide more meaningful information around setting goals and help them stay more active?

We didn't want to compete against other apps like Fitbit and Apple Health, which already did a great job of displaying activity data. Instead of competing with other apps, we focused on providing more meaningful information around the user's goals and help them set and track their goals. We wanted to provide more meaningful information regarding their data and their overall progress. We wanted to help them understand how many steps, calories or minutes they should be doing daily and understand what the ideal goal is.

Project Role

UX Research, Lead UX Designer, Visual Designer, Prototyping, Ideation, User Testing

Tools

Figma, InVision, Illustrator

Primary and Secondary Research

Primary

For primary research, we interviewed current Healthyroads users and conducted open-ended interviews, a UX survey and tested prototypes with the intent to find out how users felt about the website, what the issues were, what their health goals were, and how they used the activity tracker.

Secondary

For secondary research, we looked at existing industry research on activity tracker usage and popularity.

Card Sorting

Conducted a card sorting study to find out the best menu navigation groupings and categories.

Usability Testing

User-tested the existing website to find any issues or opportunities for improvement. We asked users to accomplish specific tasks to find out the usability of the activity tracker.

Prototype Testing

Conducted continuous prototype testing for new features, new ideas and changes to ensure we were on the right track.

Personas

Personas were based on user interviews and finding the most common type of users, one active and another less active user who needs to be motivated to workout more.

Hope persona
Joe Persona

User Pain Points and Opportunities for Improvement

After initial research, user interviews, and usability testing, we found out what were the main user pain points. We came up with three main pain points or opportunities for improvement which eventually were implemented into the design.

Unclear Progress

  • While looking at the graph, users are unsure how far they were towards their target goal.
  • Users make calculations in their heads to try to figure out how many steps they need to accomplish their goals.

Unclear Goals

  • Users are unsure of how many steps they need to do daily and what the recommended is.
  • They want their data more meaningful and knowing how they can achieve their goals.

Multiple Devices

  • When users had multiple devices connected the data was adding all the devices together. It was hard to know their true total points.

Storyboarding

The current user journey has some pain points with setting the goal and little value in activity data.

User Journey
User Journey

Journey Map

Journeymap

User Flow

Connected Flow

Wireframes

In the wireframing phase, our goal was to solve some of the pain points and explore opportunities for improvement.

Connected Wireframes

Solution

Connected Screens

Prototype

Activity Tracker Prototype from Ernesto Sillas on Vimeo.

Take-aways

Some of the key things I learned on this project were avoiding scope, always think about the user, and think MVP. There were lots of ideas and feedback from interviews and design reviews that were given but I had to be careful to think about the deadline and the feasibility of getting something built. Every time a new feature or idea would come to play I would think about the user and ask myself, "would this help the user?", "what are the user's primary goals and what are they trying to achieve". It is better to have something well-designed and tested than having all the bells and whistles that hinders the user experience.

Our number one priority was to improve the current tracker, fix the issues we found on user testing and address the opportunities for improvement to give the user a more meaningful experience.